Smashed Avo Digital services
Four lines of work, and what each one costs.
Pick the line that matches the problem. Every new project starts with a Digital Roadmap, and the cost block is on this page, not behind a call.
AI and automation
Staff re-key data and chase admin that a machine could do.
Automation builds and consulting, backed by our own working accounting automation.
Our own accounting automation reads the inbox, matches invoices to jobs and drafts the reply. It runs on our books every day before we offer it on yours.
See everything in AI and automation- AI Consulting Turn a task stuck in one person’s head into a process your team runs. Choose this when a specific repeatable workflow is ready to be designed and implemented.
- AI Policy and Enablement for Teams Set sensible rules, train your team and decide where AI can genuinely help. Choose this to establish team guardrails and capability before building workflows.
Web
The website looks tired on a phone and brings in no work.
New sites and redesigns, built to be found and to turn visitors into enquiries.
Rated 5.0 on Google by the Australian businesses we build for. Read the reviews
See everything in Web- Website Design A fast, useful site built around how your business works. Choose this for an established business with a broader website and content job.
- Small Business Website Design Websites for Australian small businesses, built to win you work. Choose this for a focused small-business website scope rather than a complex platform or large content programme.
- WordPress Care Plans We keep your site secure, updated and running. Choose this for ongoing WordPress care after launch or takeover.
- Termageddon Legal Pages Legal pages, policy embeds and a cookie banner set up through Termageddon and kept current automatically. Choose this for Termageddon setup, not bespoke legal advice.
eCommerce
Orders still get typed in by hand and the store and the stock system disagree.
Strategy, development and growth, including B2B and wholesale stores and ERP integration.
TRA Australia sells through WooCommerce and eBay with every order landing in MYOB without a keystroke. ASP Components dealers log in, see their pricing and order for themselves. Read the TRA case study
See everything in eCommerce- eCommerce Adoption From zero to selling online, set up properly. Choose this before the first store launch or when an earlier attempt never became operational.
- B2B and Wholesale eCommerce Trade customers self-serve their ordering, stock and pricing. Choose this when trade ordering and account rules are the core buyer journey.
- WooCommerce Development Melbourne WooCommerce builds for complex catalogues, pricing and integrations. Choose this for store implementation, rebuild or remediation work.
- ERP and Systems Integration WooCommerce, ERP and inventory systems finally agree on stock and price. Choose this when system-to-system data movement is the main operational risk.
- eCommerce Growth and Optimisation For businesses whose online sales have plateaued and need data-led growth. Choose this after launch when the store and data are mature enough to optimise.
Traffic and leads
Well known offline, invisible in Google and AI search.
SEO and Google Ads management, including how AI search reads a site.
Brunetti Oro grew online revenue 47.9% in a year, to A$1.96M, on search, Google Ads and email we ran together. Read the Brunetti Oro case study
See everything in Traffic and leads- Marketing Oversight Independent owner-side advice across marketing spend, suppliers, evidence and decisions. Choose this when marketing is active but senior owner-side judgement is missing.
- Small Business SEO SEO that gets your business found by buyers across Australia. Choose this when the website is credible enough to support ongoing search work.
Every project starts with a Digital Roadmap.
A workshop, a written report and a deck. It maps the work across all four lines, so the next piece of work is planned rather than pitched. You own the report whether or not we do the build.
From $1,400 online, or from $2,400 in person. What moves the price inside a tier is how many customer types we build out and how many parts of the business we cover.
- WorkshopHalf a day with the people who know the business. Face to face or online.
- Written reportPersonas, sitemap, page plan, keyword research and the order of work.
- Deck and quoteThe plan in a form you can share with a partner or a board, with fixed prices for the first move.
What it costs
The questions buyers ask, in the order they ask them. All prices exclude GST.
How we price
Every new project starts with the Digital Roadmap. It maps the work across all four lines, so the quote that follows is for a plan you have already seen and an order of work you have agreed. Builds are then quoted as a fixed price. Ongoing work is a monthly fee.
The roadmap band
The Digital Roadmap is a fixed price in one of two tiers: from $1,400 with the workshop online, or from $2,400 with the workshop on site. What moves the price inside a tier is how many customer types we build out and how many parts of the business we cover. You own the report and the deck either way.
Project or ongoing
Websites, stores and integrations are fixed-price projects, quoted off the roadmap. Ongoing care starts at $200 a month, month to month, with no lock-in. A growth plan, where a strategist works on the site or store every fortnight, starts at $2,500 a month. Growth programmes, where we run search, ads and conversion work together, start at $6,000 a month and carry a minimum term so the work has time to show results.
Costs that go on your own account
Hosting, domains, software licences, plugins and ad spend are billed to you directly, in your name. You own every account. We set them up and run them, and nothing is held if we part ways.
How you pay
The roadmap is paid up front. Projects are split into a deposit and stage payments, set out in the quote. Ongoing work is invoiced monthly in advance.
If the number is more than you had in mind
Say so. The roadmap shows what can wait, and the first move is often smaller than the whole plan. A roadmap on its own, with no build, is a fine outcome. You leave with a plan you can act on with us or with someone else.
Book a discovery call
Talk it through with John
Fifteen minutes on the line that fits and whether a roadmap is the right first step. No pitch.
- No obligation A straight chat about where your business is at. No pitch deck, no pressure to sign anything.
- Fifteen focused minutes We keep it tight and respect your time, so you get value even from a short call.
- Clear next steps You leave with at least one practical idea you can act on, whether or not we work together.
Your consultation will be with
Not ready for a call?
Write to John instead. A line or two on what is going on is enough.
Write to usA quick heads-up
We use privacy-friendly analytics to see how people enjoy the site. We don't track who you are or your identity. Privacy Policy