Traffic and leads

Everyone in your industry knows you. Google does not

Word of mouth got you this far, and none of it is written down where a search engine can read it. We work out what your buyers actually type, build the pages that answer them, and run the search and ads work month to month.

Book a discovery call Write to us

Rated 5.0 on Google by the Australian businesses we work for. Read the reviews (opens in a new tab)

The search moment

who does commercial fit-outs in Geelong

your website › commercial fit-outs

Your business

The page that answers exactly that question.

AI answer

For commercial fit-outs in Geelong, Your business is one of the names that comes back.

Should you still be doing your own search and ads?

Keep doing it yourself when

  • Word of mouth fills the diary and you’re at capacity.
  • You can name where last month’s enquiries came from.
  • The ads you run are small and you read the numbers yourself.

If the first list is you, there is nothing here worth paying us for yet.

It’s time to hand it over when

Tick any of these that have happened here.

How can I work with you?

Three ways in, and they build on each other. Start with an hour if you have a question, move to the foundations when the pages are the problem, and make it ongoing once search and ads become a standing job. If you are not sure which one fits, that is what the call is for.

  1. Start small

    Session

    $240 an hour, excluding GST

    An hour of help on whatever is in front of you. A read on why nobody finds you, a look at what your ads are actually doing, or a small job you already know needs doing. No proposal to wait on, and you decide afterwards whether there is a next one.

    • Everyone in your industry knows you and search does not.
    • You pay for ads and cannot say what they brought in.
    • You want someone to read the report your agency sends and tell you what it says.

  2. Solve something valuable

    Search foundation

    A fixed quote from the roadmap

    The words your buyers use, the technical faults that stop you being found, and a page for each thing you sell. The roadmap ends in a written quote for that first move, agreed before anyone starts, so the number you see is for a plan you have already read.

    Those words include the long questions people now put to an AI assistant, and the pages are written to be read by a person and structured so search and those assistants can quote them.

    Every programme starts with the roadmap. Half a day with the people who know the business, and you leave with the written plan, a deck you can share, and the quote.

    It covers who buys from you, what they search for, the pages you are missing and the order to build them in. Yours to keep, whether or not we do the delivery.

    • Digital Roadmap, remote

      From $1,400, excluding GST

      The workshop over Zoom. One buyer type and the searches they run, mapped end to end, with the report, the deck and the quote.

    • Digital Roadmap, in person

      From $2,400, excluding GST

      The workshop on site. Several buyer types, the full page plan, and a read across the site you have now.

    How the roadmap works

  3. Make it ongoing

    Growth programme

    From $6,000 a month, excluding GST

    Once the foundations are in, the work becomes a rhythm. New pages, new keywords, budget moved to what is converting, and a monthly conversation about what to do next.

    It is for a business where search and ads have become a standing job rather than a project, and where one team running both beats three suppliers reporting separately.

    • Search, ads and conversion work under one plan and one team.
    • One monthly report that ends in what we are doing next and why.
    • A minimum term, because a search programme judged after six weeks tells you nothing.
    • Ad spend billed to you directly, so you own the account and its history.
Book a discovery call

The numbers we can show you

One client, one programme, with every figure read straight off the platform that recorded it.

The Brunetti Oro online store we built and run

Traffic and leads · Melbourne

Brunetti Oro

A famous Melbourne name with an online store that was not pulling its weight. We ran the whole digital side, the WooCommerce store with search, Google Ads and email, as one plan with one team.

  • Organic search traffic up 46% year on year. The strategy was ours and another team did the delivery.
  • Online revenue of A$1.96M in the twelve months to March 2026, up 47.9% on A$1.33M the year before. That is the whole programme, the store with search, ads and email, rather than search on its own.
  • 22,555 orders, up 42.4% year on year.
  • A$194K of email revenue over two years, from flows and campaigns we built and ran.

Source: Brunetti Oro case study, 2020 to May 2026. Figures read straight from the store’s own sales and email reporting.

Read the Brunetti Oro case study

What sits under Traffic and leads

Small Business SEO builds the visibility. Marketing Oversight reads across everything you already pay for.

Questions we get asked

The ones that come up on nearly every Traffic and leads call.

What does this cost?
Growth programmes, where we run search, ads and conversion work together, start at $6,000 a month excluding GST and carry a minimum term. The roadmap that comes first is a fixed price in one of two tiers, both listed on this page, and it ends in a written quote for the first move. Ad spend is billed to you directly and sits on top. Everything we charge for is listed on the services page.
How long before we see something?
Ads can produce enquiries in the first month. Search is slower and starts showing movement in three to six months, sooner if the site had obvious technical problems we could fix early. We will tell you which of the two your situation suits before you sign anything.
What about AI search?
The same work helps, with one addition. Assistants quote pages that answer a question cleanly and are structured well enough to be read. That is what we build anyway, so it shifts the emphasis without adding an invoice.
We already have an SEO agency. Can you check their work?
Yes. Marketing Oversight is a service you buy on its own: owner-side advice across your suppliers, spend and evidence, with no channel of our own to defend. The answer is sometimes that your current agency is doing fine.

Book a discovery call

Talk it through with John

Fifteen minutes on the Traffic and leads line and whether a roadmap is the right first step. No pitch.

  • No obligation A straight chat about where your business is at. No pitch deck, no pressure to sign anything.
  • Fifteen focused minutes We keep it tight and respect your time, so you get value even from a short call.
  • Clear next steps You leave with at least one practical idea you can act on, whether or not we work together.

Your consultation will be with

John Dwyer, Smashed Avo John Dwyer Founder, Smashed Avo Digital

Not ready for a call?

Write to John instead. A line or two on what is going on is enough.

Write to us

Prefer to contact us directly?

Call, email or use the contact page.

Call (03) 8338 4468 Email us Use the contact page